You’re proud of Staffordshire, passionate about your local environment and community, and deliver amazing customer service.

Now let’s show the world! Join the Staffordshire Environmental Quality Mark (SEQM) scheme today. Register here to get started

Staffordshire EQM logo

Benefits for your business

Joining the SEQM scheme opens up a world of new possibilities for you and your business or organisation. Here are some of the benefits of being an SEQM award holder.

Official recognition

Receive official recognition

The SEQM award is an official award that is given by Staffordshire County Council and Destination Staffordshire - a local government authority and the main Staffordshire tourist organisation. The award is official recognition of what you are doing for the environment and people, both globally and in Staffordshire. As an SEQM award holder, you are considered a trusted custodian of Staffordshire.

The award is validated nationally

The EQM award scheme has also been validated by VisitEngland so your award has been recognised and validated at a higher level.

Promotional opportunities

Stand out from the crowd

As an SEQM award holder, you can use the SEQM logo in your advertising and marketing. This is a distinction for your business that helps you stand out from the crowd.

Showcase your work

We hold annual award ceremonies where we give special recognition to EQM award holders who have demonstrated something special in their approach. We are always keen for award holders to showcase their work at these events.

Get more referrals

We encourage award holders to work with other EQM award holders or to let customers know about them. Your mark of distinction means much more than just the logo.

Improve your business

Free business membership

As an SEQM award holder, you receive a free first year's membership of Staffordshire Business Environment Network.

Reduce your running costs

When you examine your activities through the lens of the environment, you can see inefficiencies more clearly. What's good for the environment is often good for business.

Customers want to feel good

Many people today are conscious of their impact on the environment and want to make the right choice. By putting Staffordshire and the environment at the centre of your business, you are helping them to feel good about choosing you.

Training and learning opportunities

Join a supportive network

When you join the SEQM scheme, you are joining a network of supportive and like-minded people in your area. See our existing EQM award holders in Staffordshire.

Learn how others succeed

From the moment you start your application, you will learn how others succeed - this is an important part of the EQM ethos.

Share ideas and best practice

We run events throughout the year for award holders, so you have the chance to meet other people to share ideas and best practice. The diverse range of businesses and organisations in the award scheme means you have access to lots of different points of view.

Website referrals

Improve your search engine ranking

When you are awarded the SEQM, you gain an entry on the EQM website. A link from this website to yours will help increase your website's search engine ranking.

Increase referrals to your website

Other EQM award holders are more likely to refer people to your business or organisation. If you are someone they work with, they may include a link on their website to your website, all of which helps improve your search engine ranking.

Destination Staffordshire wishes to encourage:

  • Pride in Staffordshire
  • Collaboration between sectors
  • An authentic living working environment, a diverse environment, diverse businesses and the building of the local brand and passion.

Start your EQM journey today